Next time you feel the itch to try out a tool for your business need, think again.
Especially, if its a commonly available tool that can be easily replicated.
There are handful of look-a-likes and glossy marketing makes it an eye candy trap.
Huge discounts are thrown month after month to ‘make you feel special’ or ‘think you deserve more’ or self-doubt your actual usable skills.
Its tempting for people to go crazy over tools instead of what they are going to do with those tools.
This is applicable across professions from designers (fancy typefaces/filters), photographers (film vs. digital photography, lens), sports persons (gear they use) and managers/ entrepreneurs (spreadsheets, publishing).
Hypothetically speaking, 70% of the users would have only a surface knowledge about what can be done with the day to day tools they use.
So, the hack is to max out the functionalities and features of the tool/product you currently use.
Here is a Tamil saying to drive home the point
வல்லவனுக்கு புல்லும் ஆயுதம் (Vallavanukku Pullum Aayudham)
Translation : For the capable, even grass is a weapon.
Meaning: If you have the ability and talent, you can achieve success with whatever (minimal) resources available at your disposal.