Flipkart adds Cleartrip into its cart (100% ownership) in the recent distress sale deal.
Though Flipkart has no background in running an travel company clearly its technology solutions and customer experience expertise will come into play.
After Flipkart’s partnership with Makemytrip and Ixigo, this acquisition marks a change in its strategy moving away from partnerships into acquisitions. This also cements its place in the online travel space.
Now the interesting thing is that, Cleartrip is a partner for Amazon in India and there can be potential implications for the ongoing relationship.
Wonder what’s going on in Amazon’s camp—
on one side its fighting a court case with Future Group stake sale to Reliance and
for a reason its strategy heads should be rolling out the dice hunting for the next big acquisition…
Interesting times ahead… Flipkart is ‘clearly on a trip’ of its own!